British Retailer Sainsbury's: On the Road to Recovery |
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"People said Sainsbury's was a busted flush. There was a sense the industry had moved on and left Sainsbury's behind and that its lot was to be a laggard. What sticks out in my mind was one comment that: 'They won't do it (recover from the downfall), but if they do they will have done a bloody good job.' We are very pleased to be here three years down the line, saying we did not just do it, but we did a bit better."1 - Justin King, CEO, J Sainsbury plc, in 2008. "It's difficult not to conclude that Sainsbury's truly is becoming great again, and that King has been key to the business' transformation."2 - Marketing3 in May 2008.
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1] Steve Hawkes, "How Justin King Returned Sainsbury's to the Heart of Middle England," www.timesonline.co.uk, April 28, 2008.
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